Q: Who is author Joe Veneto and what is his experience?
A: Joe Veneto, Principal of Opportunities Unlimited is a Travel Industry expert in consumer travel packaging. He has been packaging travel products for individual consumers and groups since 1979.

Joe’s twenty plus years of experience in working with major tour operators and travel industry wholesalers (both traditional and direct market) has given him the insight, real-world understanding and practical expertise in travel packaging. Since 1996, as principal of Opportunities Unlimited, he collaborates with destination marketing organizations, travel suppliers and tour operators to create and market successful, compelling consumer packages.

For additional information on the programs and services of Joe Veneto, go to www.OpportunityGuy.com.

Q: Why should I consider Travel Packaging for my business?
A: Consumers today, with the power of the Internet, have the ability to research and compare travel components on-line (such as lodging, airline tickets, rental car, etc.). Each of these components purchased separately becomes subject to on-line commoditization and “let’s make a deal” pricing. This compromises profitability for travel suppliers, destinations marketers and travel operators.

When wrapping up multiple travel components in an all-inclusive package that creates consumer value, you take your products and services out of the price game. Also, by combining different elements, you have the ability to develop multiple package offerings and interest visitors on an ongoing basis. Creating these compelling, well constructed, profitable packages that drive business is the aim of the Travel Packing System.

Q: What can the Packaging System do to grow my business?
A: The Travel Packaging System provides insights, tools and techniques for you to develop compelling consumer travel packages. It will enable you to tap into one of the hottest trends in today’s travel marketplace – Travel Packaging.

The System outlines, in detail, a turn-key process you can use to convert your current travel products and service offerings into packages. By wrapping up your offerings into compelling packages, you will enjoy the following benefits:

Q: How is the System organized?
A: The System is designed as a comprehensive learning and doing tool that produces ready-to-market travel packages.

The System manual is organized in a series of nine chapters. Chapter One provides you with an overview of the Travel Industry, key trends and insights into travel packaging opportunities for your business.

A sample of content from Chapter One is available for review – go to the Preview Content area on the suitcase navigation.

Chapter Two showcases package models and possibilities of successful products. Chapter Three outlines a Travel Packaging Model to develop compelling packages. Chapters Four through Eight elaborate on the process and outline in detail, the steps of package design, pricing, package distribution, marketing and package operations.

Chapter Nine, Evaluation, provides an outline to assess and evaluate your packages on an ongoing basis.

At the end of each chapter, there is an Action Planning section comprised of four special elements – Make It Yours, Step-by-Step, Into Action and Power Packager. These sections are designed to immediately transfer the content of each chapter to your business.

A sample of the Action Planning section from Chapter One is available for your review – go to the Preview Content area on the suitcase navigation.

Q: What is included in the System?
A: The Packaging System includes the following elements:

Q: How much experience do I need to get started?
A: The Packaging System has been designed for both the first-timer or experienced travel packager. The System incorporates essential industry information, background material as well as a comprehensive glossary of terms that explain travel terminology and industry acronyms.

The System is the most complete reference guide on consumer travel packaging. It is an essential resource for any organization selling travel products and services to consumers.

Q: What if I have questions or need more help in designing my packages?
A: Joe Veneto also offers packages of telephone coaching sessions and comprehensive destination-wide consulting programs. For more specific details on programs and consulting contact Joe Veneto, the Opportunity Guy at P-617-786-9096, e-mail: joe@OpportunityGuy.com or visit www.OpportunityGuy.com.