The Essential
Toolkit to Create
Compelling Travel Packages!
Uncover
the Secrets of Travel Packaging Success with this comprehensive
system.It will enable travel
suppliers, marketing organizations, travel operators and on-line
travel packagers to profit from one of the hottest trends in today’s
consumer travel market – Travel Packaging!
Internationally recognized packaging expert,
Joe Veneto, The Opportunity Guy, who has worked with hundreds
of organizations, outlines his turn-key formula for travel packaging
success.
By following the simple process outlined
in the Travel Packaging System,
you will become a package success story with increased revenue
and profits for your business.
What’s
included in the System:
Easy-to-use
content for the first timer or experienced travel packager
Turn-key
templates for designing, pricing and administering
packages
Planning
tools for packaging strategy, marketing and distribution
channels
Insights
into package trends, models and possibilities
Proven
techniques to drive visitation, revenue and profits
Comprehensive
appendix and listing of Industry resources and distribution
channels
Unique
“Step-by-Step” and “Into Action”
exercises to quickly apply concepts to your business
Who
Can Benefit:
Travel
Suppliers: Lodging properties,
attractions, cultural and arts groups, restaurants, transportation
companies, etc.
Destination
Marketing Organizations: CVBs,
chambers of commerce, marketing organizations, offices of
tourism, etc.
Travel
Operators: Tour companies,
receptive operators, travel agents, destination management
companies, Motorcoach companies, etc.
On-line
travel packagers: Web-based
travel companies and on-line travel wholesalers
The
Packaging System has been designed for quick and easy implementation.
Each chapter, once completed, moves you along seamlessly
in the Travel Packaging Process. It is currently in use
throughout North America.
Packaging
System
Chapters Include:
I.
The
Business of Travel Packaging
II.
Package
Models & Possibilities
III.
The
Process of Packaging
IV.
Package
Design
V.
Package
Pricing
VI.
Package
Distribution
VII.
Package
Marketing
VIII.
Package
Administration
IX.
Package
Evaluation
Appendix:
Packaging Development Tools
and Templates
“For travel suppliers and destination marketing organizations, this practical
guide to packaging is chock full of useful insights and
practical recommendations on how to build vacation products
that will resonate with both consumers and your CFO.”
— Peter Yesawich, Chairman & CEO
Yesawich, Pepperdine, Brown & Russell